Nothing to see here, move along.

After eating the best meal of your life, it’s hard to forget the experience. It’s not unusual for individuals to spend a decade in search of the perfect New York-style pizza in California or the best ramen in London. At this level of obsession, you simply can’t be satiated by reading menus or scouring the blurry restaurant pictures and user-generated diatribes of regular review sites. Whether you’ve got a fixation on fresh lobster ragoût or a hankering for hickory smoked ham, Foodspotting lets hungry users peruse through what can only be described as food porn.

Founded by Adaptive Path UI designer Alexa Andrzejewski and Get Satisfaction engineer Ted Grubb, Foodspotting lets users upload photos of their favorite dishes along with a restaurant address. In Posterous-style fashion, you can also email your finds to food@foodspotting.com. From here you can rate dishes and users, add additional details, earn reputation points and follow places, dishes and community members. The difference between Foodspotting and Yelp is that every review is a positive one. Instead of showcasing restaurant rants, Foodspotting offers a visual menu of customer favorites.

ReadWriteWeb got an early look at the duo’s upcoming iPhone application. Set for release in early 2010, foodies will be awarded points for their uploads as well as the particular foods they’ve tried. In Foursquare, users become the “Mayor” of a particular establishment, but in Foodspotting users become the “Champion” of their favorite dishes. And because so many towns are famous for a particular dish, you’re likely to see stiff competition for the “Champion” of Maine lobster or Chicago hot dogs. Users will also compete to collect dishes through scavenger hunts and a food passport system. In the future, as we begin to record more dishes, the system will amass our flavor profiles. These profiles will later form the basis for a dish-related recommendation system.

While the mobile application will not hit the market for at least a month, Foodspotting is well on its way to offering salivating diners a chance to discover nearby favorites on a per-dish basis. To register for the site’s early alpha visit foodspotting.com/ilovefood.

IT’S TIME AGAIN TO GET TOGETHER FOR THE HOLIDAY’S

On Wednesday, December 2 from 6 to 11 pm, the Southern California technology and business communities will gather for Digital Family Reunion ‘09 at Wokcano Restaurant in Santa Monica.

In association with some of the region’s top trade associations and social networking groups, the second annual Digital Family Reunion promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry. DFR ‘09 will cross pollinate leaders from all the major industry sectors such as media, entertainment, finance, publishing, venture funding, software, commerce, education, and many more.

DFR ‘08 attracted 800 attendees, bringing together the early adopters and legacy participants of the Internet 1.0 days with the next generation of Internet 2.0 professionals into one event. As a multi-generational event, DFR ‘09 will provide us with an exciting opportunity to celebrate our social and professionals relationships, spark new ones and possibly inspire new directions for us in 2010.

As technology professionals, we have a unique opportunity to reach millions of people globally every day. This provides us with so many extraordinary possibilities as we blend content, media, technology, commerce and community. Digital Family is committed to furthering the conversation around advancing our collective work in a socially responsible way.

So join our industry hosts and affiliate partners for this unique celebration of our business networking culture, a conversation with the recipient of the DFR “Outstanding Achievement Honor”, showcase tables from our sponsors and partners, entertainment and the great food and atmosphere of Wokcano.

Register Now and Join the Digital Family for the Holidays!

The California Institute of Earth Art and Architecture is a 501 (C)3 non-profit/charitable foundation at the cutting edge of Earth and Ceramic Architecture technologies today. Founded in 1986 by its director, Nader Khalili (1936-2008), its scope spans technical innovations published by NASA for lunar and Martian construction, to housing design and development for the world’s homeless for the United Nations.

Continuing in his tradition, Khalili’s associates and apprentices are dedicated to research and education of the public in environmentally oriented arts and architecture. Its philosophy is based on the equilibrium of the natural elements of earth, water, air, fire, and their Unity at the service of the arts and humanity.

Go to Products & Materials

Click to view the trailer for “Making of a Dream”, in which award-winning architect and humanitarian Nader Khalili asks, “How can we build shelters for people in the world who have no money?” In the first of a five part DVD series, Nader Khalili shares some of his insights about how to empower others to create change; he says, “To have a quest is the key to all of your desires.”

NADER KHALILI, ARCHITECT AND HUMANITARIAN (1936-2008) Architect and author Nader Khalili developed the simple breakthrough building technologies known as Superadobe (sandbags and barbed wire) and Ceramic Houses, with the freely available material of earth, for almost thirty years. Inspired by the poetry of the 12th century mystic Rumi, who wrote in his native Persian language, Khalili served as a consultant to the U.N. (UNIDO) and a contributor to NASA, as well as directing the Architectural Research Program (ARP) at SCI-Arc (Southern California Institute of Architecture). For his work in Earth and Ceramic Architecture since 1975, he received awards from organizations such as the CCAIA for “Excellence in Technology,” the U.N. and HUD for “Shelter for the Homeless,” the ASCE (Aerospace Division) for his work in lunar base building technology, and most recently the Aga Khan award for architecture for “Sandbag Shelter Prototypes”. Through his work, Nader Khalili has inspired a global movement and left a rich body of philosophy, design and innovative construction technology. His work is continued at Cal-Earth Institute, as the basis for its research and educational mission.

The California Institute of Earth Art and Architecture - Luke Skywalker would appreciate this!

The concept of personal branding online has become a part of many conversations about social media and social networking recently. The popularity of social sites such as Twitter, Facebook, YouTube and various smaller niche sites has continued to skyrocket, offering individuals a chance to create a more robust online presence. The age of anonymity online has all but ended, and individuals should seek to gain further control of their online identities.

A great deal has been written about how to engage in social media to establish a name for yourself online, but a commonly overlooked piece of the puzzle is also one of the simplest: owning your own domain name. A domain name complements the rest of your online presence through branding, using yourname.com or a similar variation.

Some Personal Branding Background

Personal branding is inherently somewhat egotistical, but not necessarily more so than networking at a conference or sharing business cards. The influence that personal branding online can have has continued to grow as people change the way they seek and consume information. Just over a decade ago, social circles were limited to face-to-face interactions and numbers in a phone book. Now, you can have a much larger reach and audience online. Think of personal branding simply as conducting some marketing as the president of Brand You.

The key to successfully branding yourself online is sharing. This could include contributing valuable information to an online conversation, creating original content, passing along great content from others or sharing knowledge from your experiences. Whatever your interests, social networking provides the opportunity to connect with others who share those same interests and want to hear what you have to say. The tools you can use are nearly infinite, but some of the larger social sites such as LinkedIn, Twitter, YouTube and Facebook are great places to start if you’re not already there.

Where a Domain Fits With Personal Branding

Whether you’re just starting out online or you’re a social media power user who has more social profiles than you can keep track of, a domain is an essential part of owning your brand online. Domains were around long before social networking sites, but many people have never owned one, and they’re more relevant now than ever. Owning a domain is very affordable, at under $10 per year, and well worth the cost as long as you put it to use. If you don’t already own yourname.com, do a domain search to see if it’s available. If yourname.com is already taken, the .net or .me extensions are also great options for a personal site. If all else fails, you can use a middle initial, nickname or other variation. Once you’ve found the perfect domain, consider registering other extensions (.net, .org, .tel, etc.) as well and redirect them to your primary domain.

Once you own your domain, you might wonder how best to use it. The option that comes to mind for many people is to build a website. If you have some knowledge of HTML or a website-building program, then creating a basic website is relatively simple. Content management systems like WordPress and Joomla are increasingly popular among people who want to build personal websites or blogs without learning HTML or Web coding. Here are just a few ideas of what you can do with a personal website:

• Showcase your work in an online personal portfolio.
• Build an online resume that highlights your strengths and creativity.
• Make a website that features your hobbies and interests.
• Create a hub that links to all of your social networking profiles.
• Start a blog about a professional field or subject that you have expertise in.

If you don’t want to create a website or blog with your own domain, there are still many other uses for it:

• Brand yourself with custom email (you@yourname.com). You can even hook up services like Gmail to your domain using MX records, if you don’t want to use separate email hosting.
• If you already have a blog set up with a service like Blogger, Posterous or WordPress.com, use URL forwarding to direct visitors to that blog when they type in your domain.
• Forward your domain to your Facebook, Twitter or other primary social networking profile.

Regardless of what you use the domain for, connecting your name to your online presence is important. When you connect with someone in your everyday life, you can share your domain name rather than having them search for you on Facebook. Use your domain on business cards, resume and other professional materials. Whatever the purpose, your domain can be an essential part of your online identity, without you having to rely on numerous online profiles. As Marshall Kirkpatrick puts it, “I’m in charge here at Marshallk.com and that’s the way I like it.”

Why Create a Personal Brand Online?

Personal branding has a great number of applications, particularly in the professional world. If you’re searching for a job, having a well-rounded online presence is an increasingly important factor that many companies consider. Businesses often take more than a peek at what comes up in Google search results for candidates, whether you think they should or not, so use your domain name to rank well in Google to put the content that you want potential employers to see front and center.

Similarly, use your domain and social media profiles to network on a professional or personal level with others who share the same interests and goals. If you have consistently useful knowledge and content to contribute online, you can come to be known as an influencer and thought leader in your field. If you aim to start your own business or new project, having an established presence and network of online connections that trusts you can make a huge difference in your ability to succeed. Regardless of the direction you take with personal branding, a domain name is a great place to start and can serve as the backbone of your online presence.

Have another innovative use for your domain? Please share it in the comments.

Writing a book will never be easy, but FastPencil’s mission is to make things easier for authors by bringing this process online and to collaborate with others. FastPencil takes writers from idea to published book. The service offers features for collaboration, editing and design, as well as professional consulting services for authors. One cool feature of FastPencil is that it can import blog posts and turn them into books and e-books that bloggers can then sell through all the major book distribution channels.

Features

The areas where FastPencil exceeds are online editing, collaboration and distribution. Fast Pencil offers a surprisingly comprehensive online editing suite. While this editor isn’t quite as fully-featured as Microsoft Word, OpenOffice or Apple’s Pages - there is no feature to create headlines or tables of content, for example - it’s more than enough to power the service’s online collaboration tools.

In it’s latest update, which launched earlier this week, FastPencil introduced a number of interesting new features. These include new templates, new roles for collaborators (co-authors, project managers) and forums for prospective authors to meet and discuss their work.

Turn Your Blog Into a Book

If you import your blog feed, FastPencil will turn every blog post into a chapter. The service also imports images from these posts. These images have to be inserted at the beginning or end of a post, however. You can’t have your text flow around an image.

Publishing: Hardcover, Paperback, E-Book

Once you have finished your book, you can publish it as an e-book and printed book. These services, however, do cost. These paid services include printing, obtaining ISBN numbers, and organizing the distribution of your book on Amazon, Barnes & Noble, Ingram Digital and other retail partners. FastPencil also offers a number of editing services like design, illustration and editing services. Besides printing hardcover and paperback books, FastPencil can format books for virtually any digital platform, including DRM-free ePub e-books and the Kindle.

Don’t Need All These Services? Try SmashWords

If you don’t need all of these services from Fast Pencil - or if you have already finished your book - another service worth looking at is SmashWords. Smashwords specializes in e-books. Thanks to deals with Barnes & Noble and Sony in the US and Indigo Books & Music’s Shortcovers in Canada, self-published authors can get their e-books into traditional distribution channels, or sell their books directly on SmashWords. Smashwords acquired the New Zealand-based e-book self-publishing service BookHabit earlier this week.

SEO for Flash – is it a reality yet?

One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy.

According to the Opera (browser) developer center, somewhere between 30% and 40% of all pages tested contained Flash files representing a lot of content that may not be included in search results or only partially indexed. Despite a large number of sites publishing content using this type of file format, Flash and search engines have been like oil and water. They just didn’t mix.

In the summer of 2008, Google announced it had improved the indexing of Adobe Flash files. Many Flash developers and SEOs across the globe could breathe an optimistic sigh of relief: Text in Flash files was now crawlable.

But what’s the whole story? Can a site be built entirely with Flash and expect to gain the same search benefits as an HTML site?

Consider these 5 points that Google makes in regards to SEO for Flash:

1. Google can crawl and index all of the text content users see as they interact with the Flash file. That’s a big step in the right direction, since ensuring a site is crawlable is the No. 1 SEO basic. A few points to keep in mind concerning SEO for Flash:

• Google maintains that the text in Flash files is treated like text in HTML or PDF files.
• If identical content is used in both Flash and HTML, Google will likely see it as duplicate content.
• If a Flash file is embedded in HTML, you’ll be able to add meta information, but the content will be indexed as a single item.

The below image illustrates how a Flash site was previously seen in search results (without meta description text) and how it is currently seen (with descriptive text):

2. Google can discover links within Flash files. In other words, if a Flash file includes links to your website pages, you can increase your odds of Google finding and crawling more of the site – just as is the case with links that appear in HTML and other files.

3. Google can index external content that a Flash file loads and associate it with that Flash file. This capability is an update from the summer 2008 revision. Previously, if a Flash file were to load an HTML or XML file, Google would not associate that external content with the Flash file. This new capability, introduced just this summer, allows external content to appear in search results.

The image below shows the results to the query “2002 VW Tansporter 888.” Before the introduction of the new Flash search capability, this result did not appear because the content is contained in an XML file loaded by a Flash file:

4. Google supports common JavaScript techniques for embedding Flash. Another update from the 2008 revision, this capability also applies to SWFObject and SWFObject 2. Previously, if a page loaded a Flash file using JavaScript, Google wouldn’t recognize or index it.

5. Google can index sites scripted with ActionScript. That includes AS1, AS2 and AS3 versions. Google also maintains that is does not decompile Flash files or expose ActionScript code if it’s not visible to users.

All that said, Google’s ability to crawl Flash files is still evolving, so building a site entirely in Flash isn’t best practice. To create the right balance when it comes to using Flash and implementing SEO for Flash, consider these tips:

• Don’t use Flash as the navigation.
• Embed Flash files into HTML pages.
• Use descriptive page titles and meta descriptions.
• Don’t include an entire site in one Flash file. Instead, break the content into multiple Flash files with different HTML pages.
• Use Flash for design elements and less-important content, and use HTML for the most important page elements.
• Enhance web fonts in Flash files by using slfr, per a suggestion by SEO Zombie Blogger Justin Briggs. Because the Flash styles enhance the HTML content rather than replace it, the engines can still read titles.

While Flash, Ajax and JavaScript offer enticing user experience, they continue to offer a less than ideal experience for search engine crawlers. What tactics or best practices have you found in balancing rich media and SEO?  Do you think it’s reasonable to for a web site to have an amazing Flash component and still be able to compete in aggressive search categories?

I have created a compact one page Twitter Cheat Sheet, that answers a lot of common Twitter questions.

It outlines,

* Twitter commands
* Twitter search parameters
* Twitter terms
* Twitter resources
* Twitter directories
This is a handy resource that can be used to quickly refer to when needed and contains links to many of Twitter’s official pages.

All in one page!

As long as this PDF remains in its original format and isn’t modified, you may print it out.. email it to your friends.. tweet about it.. or show it to any Baby Boomer who needs help with Twitter!

Download your Twitter Cheat Sheet here

(watermark free)

(watermark free)

Description

20 DEN thigh high stockingsSize: One Size XS/S/M (they are One Size which fits XS, S and M)
I noticed that this specific color in this length is a bit tighter than the other socks.
I don’t think these tights would be comfortable for a large size.

These are so cool!!! (in a Geek Chic kind of way) :)
They are wonderful conversation starters and help you meet new people easily! They are sexy, funny and flirty. Guys love them!
Even if you’re not on twitter these socks would make a perfect gift for your friend who is :)
I like to call them twitter “STALKINGS” :)Sexy FOLLOW ME TATTOO thigh-high socks LIGHT MOCHA.
These socks are a must have in every fashion lover’s drawer!

We produce our socks at home in small batches and they sell out quickly. ONLY THE SPECIFIC COLORS/DESIGNS/LENGTHS LISTED IN OUR SHOP ARE CURRENTLY IN STOCK.
If you don’t see the desired design/color/length please check back as we update our stock frequently.To make sure the socks look natural and blend perfectly with you skin tone we now have 4 body color shades and white! Please see the color chart in the last photo.
This pair is in LIGHT MOCHA.
This is the color that works best on my legs.
It’s a great shade for all average bright skin tones.
The socks are semi transparent and they blend with your natural skin tone.
These are thigh-high and look gorgeous with thigh high skirts, shorts and dresses.

They are guaranteed to turn some heads! They compliment your feet and make you feel like you have a gorgeous tattoo. They are cheap, chic and unique and you won’t find them anywhere else!The design is printed in black on one sock. You get one printed and one blank sock. I really like the asymmetric look, it gives more focus and attracts more attention.

I love that you can play with the design and rotate the tattoo to position it wherever you want! Stockings are so much fun!
I recommend hand washing in cold water.

Shipping: only 2.8$
Free if shipped with another item.Enjoy!

Call for submissions

I am in the process of putting together a holiday gift guide, one for women like myself, one for geeky husbands, one for infants, and one for five-year-old girls who think life is totally unfair. Maybe just some coal for her.

I’m looking for handmade goods, products from small businesses, and would love to see unique things from independent artists. If you’ve seen my style section and think I’d like what you have to offer, please send me a link to your stuff at style at dooce dot com. Note, I do not accept compensation for featuring products on this website, I truly just want to introduce my audience to things I like and think they would enjoy as well.

Please don’t send me naked pictures of yourself, I don’t have any more room in that file.

ALSO! Jon and I are working on putting together a SAFE FOR WORK AND KIDS version of the 2010 Chuck calendar where we trade out the racy picture of Chuck and Coco in February with something a little less unsettling. I knew some of you would love that I included that photo, but I also knew some of you might blush and go ARE YOU EVEN KIDDING ME. So. That version is coming later today or tomorrow.

And now back to your regularly scheduled program.

View this link: http://www.dooce.com/2009/11/19/call-submissions

Update : Along with account types, we have also introduced an “Industry/Cause” indicator in your profile information. You can specify which industry you are working in. For the new account types, this is a compulsory field. For the default/normal type, this is optional.

Ever wondered this? Who are you on SlideShare?

Well till recently, we gave everyone the same kind of account (i.e. the default/normal account). So if you were a teacher, a university, a company or a lone user, you had to use the same account type (and have to specify your gender & DOB as well!) Not any more. We have released 7 new types of accounts. This was preceeded by an exhaustive research exercise we undertook to understand our community. And the research indicated that these seven types of accounts (along with the default/standard one that has always existed) should cover the main sub-sections of SlideShare users.

Account types are free, off course. If you want to change our account type, just log into your SlideShare account, change your account types, fill out the options and you are all set to show the world WHO YOU ARE.

Why are we doing this? SlideShare has grown into a vibrant community and (behind the scenes) we are building custom features for different accounts. As and when these features are launched, we want you to best positioned to leverage on them.

Check out this quick slide deck for a walkthrough.

WHO ARE YOU on SlideShare?

View more documents from SlideShare Help.

Here are the seven new account types for your quick reference:

Company: The Company account type is meant for professional organisations & firms.

Non Profit/Gov: The Non Profit/Gov account type is meant for non profit institutions, non government organisations, central or provincial governments (or government departments) etc.

University/School: The University/School account type is meant for educational organisations - schools, universities, colleges, classrooms, educational institutions.

AD/PR/Marketing Agency: The AD / PR / Marketing Agency account type is meant for firms dealing in advertising, public relations, marketing etc.

Professional Speaker: The Professional Speaker account type is meant for people who speak frequently at conferences, seminars, events etc.

Presentation Design Firm: The Presentation Design Firm account type is meant for professional firms dealing in presentation design services, trainings etc

Event Organiser: The Event Organiser account type is meant for professional firms that organise events, conferences, trade shows etc.

Let us know what you thought of this new release.

There aren’t enough hours in the day for all the chores that social media puts in front of us. The best writing I’ve found on how to manage your time in social media is via Amber Naslund’s social media time management series. Her efforts in crafting this should become a little ebook that you hand around to everyone. If you skipped over that link, go back, click it to open a new tab/window, and then read it when you’re done with this (or skip mine and read Amber’s- it’s that good). If you’re still with me, here’s what I want to say on the matter.

These are written from a marketer’s perspective. I can write from other perspectives if you want. Just let me know in the comments.

Prioritize Your Social Media Efforts

First, the Foundations

Without the following, there’s no point doing social media and social networking for business.

• Goals first – If you don’t stick to your goals, there’s no reason to put any time into social media, period. If your goal is to build relationships that yield sales for your organization, then make sure you’re always trying to answer the question: “how do I know which relationships will yield, and how do I attract/find more of those people who are perfect for my product/service?”
• Dashboard – At New Marketing Labs, we’re going into 2010 with the rule that all projects have a dashboard of measurements. We will be clear with every client which needles we’re going to move for them, and how. Without an understanding of progress, how will we know we’re helping them with their goals?
• Strategies – Strategies are paths one might take to accomplish one’s goals. Come up with a few strategies (not too many, but not one), and make those strategies relate to your goals and not to the tools. To start with the tools in mind is to believe those tools will be there forever. Where’s your Plurk strategy? Right.
• Wins/Losses – What do you want to count as a win or a loss? Make sure your dashboard can report on this.

In Order Of Value

• Listen – Listening gives you data, gives you metrics, gives you topic material for content, gives you a sense of where your crowd is. Use professional listening tools and even some free ones to be sure you’ve got information and a hot map of the territory.
• Read/Consume – Might seem counter to what you think I’d say, but I read several blogs and news sources before I start in on many of my other social media duties. Why? Because it gives me perspective, it lets me know what folks are finding useful, it gives me ideas on what the topics I follow might need from me.
• Comment/Share – I comment and share other people’s work for two reasons: first is that I want you to see the good stuff. Second, is that it also starts/encourages new relationships between people. Some of these relationships benefit me. Many benefit the person I point out. It all works to form a nice ecosystem.
• Create – Making media (blogging, video, podcasts, ebooks, tweets, email marketing, whatever) is the reason you came to start using these tools. By all means, use them. Creation is your chance to have a voice, to share your thoughts, to encourage people to do business with you. This blog is where I share with you, because I’m also simultaneously signaling to my typical clients (midsized-to-Fortune-100 companies) that if I’m giving you all this for free, you’d be thrilled with what I charge you for. Creating is important, but only after you’ve done the other steps.
• Communicate – It might be weird to see email/phone calls/face-to-face so low in my social media prioritizing. It’s “social” media after all, right? But if you look at all the above, you’ll note that they’re all meant to help the most possible people. With email/phone/f2f, that’s about a 1:1 connection (most times- email can be more). I find that communications help out fewer people than all the above so I try to handle them after I’ve done my other work.
• Close – Okay, closing is more sales than it is a social media tool, but that’s what I try to do last in my order of priorities. Not all that I do is a sales funnel (at least not for my own site and personal use of social media). To that end, I think closing goes last in my order of things I try to do, though I still have goals and targets for this. This might seem the most backwards for business people, especially sales people, to think about. But then again, think about what REALLY goes into a sale: awareness, education, negotiation, purchase, support, renewal. Right? Sales, or the close, is only the last in the line of all that. The rest of what I’ve listed out above lines up with those other parts of the funnel. Now does it make sense?

In Explaining This to The Leadership

The way I do business with companies is by sharing what I’ve learned and what I know, and then mapping that to the company’s goals and desires. I work mostly from the mindset of “how can I get you more _____” and then we talk through the various ways that can be accomplished. In almost all cases, we work to “teach them to fish,” as our goal isn’t to be in some kind of endless retainer loop.

In how YOU might explain this and get your goals across, try lining everything up with business objectives. Try working out how this all integrates to your departments, how the process flows will go, etc. Make sure you think of as many questions that other departments and key voices will throw at you, and work out your answers ahead of time.

If you’re a small business, then you get to make all the decisions. You’ll note that I wrote this from the marketer’s perspective. I haven’t factored in the time you need to create your product or service. Let’s cover smaller business in another post. Fair?

Your Take

How do you think this maps for you? Do you see it? Do you have questions based on what I covered up there? How can I help you better understand the priorities?

Today, Twitter moved into a new, much larger office in San Francisco. The space, which was previously Bebo’s SF office, is right around the corner from their old one.

A few members of the Twitter team spent much of the weekend decorating the new digs with a number of Twitter-themed elements like birds and @ symbols. Check out some of the pictures being posted to the web by Twitter employees below. And yes, there is a DJ booth — and apparently vanity mirrors in the toilet stalls.

[photos: flickr/ryansking, twitpic/caroline, yfrog/robey, twitpic/wfarner, twitpic/jennadawn]

Update: And a bunch more pictures from the @twitter Flickr account:

by MG Siegler on November 16, 2009